Holiday Helpers 2009

This is story of a recent drive that ASA of CNM in partnership with the NAPA AutoCare Group of NM participated in; we named it “Holiday Helpers” just in time for the Christmas holiday season. There were 3 components to this program.

1) November 16th through December 18th 2009 there were drawings run through an advertising campaing for the 2 groups and the lucky winners received a free frozen Turkey, during the 30 day “Turkey a Day” giveaway. The 30 Turkey’s were donated courtesy of Wal-Mart. The general public, through TV and internet advertising were directed to KRQE’s channel 13 website at www.krqe.com to register to win. The winners were asked where they would like to pick up their Free Turkey Coupons from the list of participating ASA or AutoCare repair shops.

2) Participating ASA and NAPA AutoCare shops were busy collecting Toys of Tots, through December 11th. The shop that collects the Largest Quantity of “Toys” won a 3 day 2 night stay in Durango Colorado at a resort condominium generously donated by KRQE. A qualifying toy must be new, unwrapped and not just a colored pencil or crayon but rather a set) The Toy’s for Tots drive is organized by the U.S. Marine Corps and will be distributed to needy children in NM not just Albuquerque. People can register to receive toys at the Department of Family and Community Services.

Jims Automotive Inc won the contest with 134 toys collected. (Not all shown here)

3)”Holiday Helpers” has a another part to this program and will be a Nomination for a Family in need at www.krqe.com for a $500 shopping spree Courtesy of Wal-Mart and a $500 gift card from American Home Furnishings. Another person or family in need received a 2007 HHR car that was donated by the Rio Grande Federal Credit Union. It needed both collision and mechanical repairs. Those repairs were donated by various shops, including Jim’s Automotive Inc. Parts were donated by various suppliers.

Through Advertising that started mid November 2009. The public was directed to www.krqe.com to register and nominate someone by writing a small essay as to why they or that family should be chosen to win. Jim was on the committee that was made up of both ASA and NAPA AutoCare members. That group sorted through the hundreds of deserving entry’s and chose the final 2 winners in mid December, just in time for the holidays.

The car was given to a single mother that had lost her teenage daughter the Christmas before to a gang member that shot her in the face at a party. She and her young son needed reliable transportation.

The shopping sprees were awarded to a single mother with an Autistic child that were victims of domestic violence and escaped with only bare essentials.

Both recipients were grateful and both groups that made all this happen did something special for several families in these tough economic times.


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